Do you have a website?
Published on 30 May 2007 at 10:36 pm.
No Comments.
Filed under Ideas, Tracy Rambling.
Well today, I was figuring that we could start out with the basics of Internet Marketing, that would be the all important website. Hopefully at this stage you have one, and that you know that it works for you. If not then I suggest that you get one or figure out if the one you have is working for you.A website has become the new way for customers to get to know who and what you are, I personally do all my shopping via the website investigation first. An example of this is my husband and I were going out to purchase a motorhome, before we headed out for our venture I checked out the leading RV sales stores by viewing their websites.The most advertised RV place had the worst website! I had gone to this site first because of the active radio and paper advertising that they had paid for, the one I heard or saw the most. Was I ever let down when half of the links on their site did not work, nor was the website easy to navigate, that from a person that worked in the website industry!
We ended up purchasing from a company that was not well heard of or paper viewed but their website was amazing. In their website I found prices, specials, different items that they offered as well as perks for being their customer. I found their website extremely easy and informative.
Does this not prove the point of how in todays electronic centered world, Â how well a website can work for you or against you.
Websites are our first stop in our investigation of what is a good deal and what do you have to offer?
Yellow pages no longer work s for the majority of budget savvy consumers, its their website. Alot of companies provide economical websites, such as www.ZedBiz.com, that offer the key ingredients, which are:
Contact us – address, phone, hours
Who we are – explanation of what you provide
Prices and or a link page – show a trust, you are not afraid to show your cost or your competitors. Basically help me out and I will trust you with my business.
Once you have your site, the next piece of business is to know if it works for you. Do you know if anyone is visiting your site? How are you tracking what is searched? What people want? Better yet, do they like your page and its layout?! mmmmm maybe next week I will go over what your site should look like according to what a consumer is looking for.
Until then, talk to you on Friday!
Tracy
